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A
Anonymous
August 6, 2015
Question

Content blocks for landing pages

  • August 6, 2015
  • 1 reply
  • 1762 views

Hi,

I'm wondering if anybody knows if there is a way to add in interchangeable content blocks or assets to the Marketo platform for landing pages?

I'd like to create a range of content blocks/assets so our marketing team are able to use them as building blocks for their landing pages.

Would love to hear from anyone on this.

Thanks


Tom

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1 reply

Justin_Norris1
Justin_Norris1
Level 10
August 7, 2015

Hi Tom Riley​,

Marketo has a feature called Snippets that is basically what you are looking for. They are re-usable content blocks that can appear in assets like emails and landing pages.

They can even be made dynamic to show different content to different segments.

Segmentation and Snippets - Marketo Docs - Product Docs

Another feature you should look at are program tokens, which can allow you to create variables inside your assets that can be updated quickly at the program or folder level. This makes program deployment very fast and easy.

Check out @Edward Unthank​'s post on the topic: Marketo Tokens: Ins and Outs

A
Anonymous
August 12, 2015

Hi Justin,

Thanks very much for your answer - will take a look at Snippets and see how I get on.

Thanks!


Tom

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