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A
Anonymous
March 18, 2014
Question

Connecting Lead Source Values to MQLs

  • March 18, 2014
  • 2 replies
  • 876 views

We've been having some issues getting the lead sources in RCE to show the correct amount of MQLs.  It appears that the lead source value at the time the lifecycle status is changed to "MQL" is what's used in the report.  Since it's very common for prospects to complete additional marketing activities before follow up has happened and the MQL has been created, we've found this to be rather inconsistent. 

 

We've made some changes that should help clean this up, but is there a way to fix this data in RCE if it's found to be incorrect? 

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2 replies

Josh_Hill13
Josh_Hill13
Level 10
March 19, 2014
The data will be corrected overnight if you correct the Lead Source or Status.

I'm a bit confused if you have a Lead Source and a Lead Status or Lead Stage or you are putting "MQL" in Lead Source.
A
Anonymous
March 19, 2014
Hey Josh, thanks for the quick reply, very appreciated.  Maybe I should backup a little bit.  We have a report measuring the lifecycle status's in RCE for each lead source.  How does Marketo pull the lifecycle status data (Specifically MQL) for each lead source?
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