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Level 2
January 24, 2016
Question

Confused about the delivery stats

  • January 24, 2016
  • 2 replies
  • 1212 views

I am new to Marketo and am trying to understand my delivery stats. A recent email that I did was sent out to 9,922 people. 1,099 emails bounced. So, in theory, 8,823 were delivered, but Marketo is telling me that they delivered 8,491. Not sure why there is a difference. Am I missing something in the report?

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2 replies

January 25, 2016

The difference is probably due to the ISP refusing to deliver the emails.  Some ISPs will not deliver email that are considered spam, they just dissappear and never even hit the spam box

Grégoire_Miche2
Level 10
January 25, 2016

Hi Tori,

Do you have any "pending" ?

-Greg