[Coffee Break] Gen AI for Dynamic Chat | Community
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jon_chen
Community Manager
jon_chenCommunity Manager
Community Manager
May 21, 2024
Question

[Coffee Break] Gen AI for Dynamic Chat

  • May 21, 2024
  • 4 replies
  • 5864 views

 

The Coffee Break is now over! Thanks everyone for hopping onto the thread and asking your questions . A special shoutout to @Sreekanth_Reddy for responding to all the questions! Be sure to stay tuned on the Community and mugs.marketo.com for future coffee break events!

 

Conversational marketing solutions efficiently qualify leads and engage customers early in their buying journey. Adobe Dynamic Chat, a robust solution built into Adobe Marketo Engage, now offers automated, live, and generative AI chat features. Dynamic Chat boosts conversions, accelerates follow-up engagement, enhances sales velocity, and reduces cost per lead.

 

With newly embedded generative AI in the Prime Package, Dynamic Chat enables natural, two-way conversations in your chatbot. It streamlines the creation and activation of chat campaigns while ensuring accurate, on-brand information for customers.

 

Have questions about these exciting new features, or just curious to see what your peers plan to use it for? Join us on June 12th at 8 AM PST to ask our resident experts any questions you may have about these new generative AI capabilities! 

 

**Please note that the Generative AI features for Dynamic Chat are only available in the Adobe Dynamic Chat Prime Package. More information on pricing details can be found here.

 

RSVP for event reminders on the day-of! Don't miss the opportunity to interact with experts in real-time to learn about the newest Gen AI capabilities for Dynamic Chat.

 

This text-only event takes place on the Marketing Nation Community. Post your burning questions, hot tips, key takeaways, and let’s chat about them! Our experts will be interacting live for that hour, but the conversation can continue!

For some guidance, here are some sample topics you can ask these experts about:

  • Which LLM model is used for Gen AI features?
  • Can Gen AI be used for non-English conversations?
  • Are there any guidelines that Adobe recommends to customers?
  • How can I join the alpha for Phase 2?

 

Additional follow-up resources to be added here.

    4 replies

    A
    AshleighMo1
    Level 4
    June 12, 2024

    @Sreekanth_Reddy, @John_Dictson1

    Hi all! Excited to chat today. What are some best practices when looking to implement dynamic chat?

      S
      stephens6273755
      Level 3
      June 12, 2024

      Anyone else having access issues? I have been trying to log in. I click join event, but just keep looping back to the same page.

        S
        stephens6273755
        Level 3
        June 12, 2024

        Just realized this is not a webinar 🙂

          E
          earana01demand
          Level 1
          June 12, 2024

          How much content would a marketing team need to produce for the chat dialogue vs having dynamic chat using AI capabilities for conversations?

            Sreekanth_Reddy
            Adobe Employee
            Sreekanth_ReddyAdobe Employee
            Adobe Employee
            June 12, 2024

            Hey @earana01demand ,

             

            Great question! Actually designing chat dialogue is quite simple if you are designing a dialogue as an extension of any marketing campaign that you are running. This way you have all assets already built that you can leverage

             

            Coming to Dynamic Chat GenAI capabilities:

             

            With current features that are already available, you should be able to simply start in 1-2hours time - here is a tutorial 

            For more automated conversations where GenAI models responding to visitors directly:
            key task is to provide the content which could be all your website or blog or documentation content in URLs format. Majority of work here would be in testing the GenAI powered conversations

            R
            rchoi_sbk1
            Level 1
            June 12, 2024

            Would love to know if there is any possibility of incorporating predictive content into dynamic chat

            Sreekanth_Reddy
            Adobe Employee
            Sreekanth_ReddyAdobe Employee
            Adobe Employee
            June 12, 2024

            Great feedback! we been thinking of how can we bring web personalization and Dynamic Chat closer. Can you help us with couple of usecases you would use this if available

            jon_chen
            Community Manager
            jon_chenCommunity ManagerAuthor
            Community Manager
            June 12, 2024

            The Coffee Break is now over! Thanks everyone for hopping onto the thread and asking your questions . Also, please join me in thanking @sreekanth_reddy for responding to all the questions! Be sure to stay tuned on the Community and mugs.marketo.com for future coffee break events!

              JeffHensiek
              JeffHensiek
              Level 4
              June 12, 2024

              Thank you @jon_chen and @sreekanth_reddy  for your time today.  Much appreciated.

               

              Jeff HensiekMarketing Automation Program Manager
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