Closed Lost Nurture Campaigns - Best Practices, Tips, and Suggestions? | Community
Skip to main content
Valerie_Armstro
Valerie_Armstro
Level 9
July 17, 2015
Solved

Closed Lost Nurture Campaigns - Best Practices, Tips, and Suggestions?

  • July 17, 2015
  • 1 reply
  • 5453 views

Hi Marketing Nation!

I'm working on implementing a closed lost nurture program and have done some research on best practices as far as content, cadence, etc.  However, I'm curious about what suggestions and tips other Marketo users have.  Share your campaign(s) tips and suggestions or what you've seen other companies do for their closed lost opportunities.

Looking forward to hearing some great stuff from all of you!

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by

@Valerie Armstrong​ I am sure others will jump in, but do you know about these resource:

All New: The Definitive Guide to Lead Nurturing – Marketo.com

Lead Nurturing Guides for More Sales-Ready Leads - Marketo 

Lead Nurturing Cheat Sheet – Marketo.com

How to Create a Lead Nurturing Strategy – Marketo.com (I like this one)

1 reply

A
Anonymous
Accepted solution
July 18, 2015

@Valerie Armstrong​ I am sure others will jump in, but do you know about these resource:

All New: The Definitive Guide to Lead Nurturing – Marketo.com

Lead Nurturing Guides for More Sales-Ready Leads - Marketo 

Lead Nurturing Cheat Sheet – Marketo.com

How to Create a Lead Nurturing Strategy – Marketo.com (I like this one)

Valerie_Armstro
Valerie_ArmstroAuthor
Level 9
July 22, 2015

Thanks Scott K. Wilder​ - I've actually already downloaded a few of those and used some of the tips in there. Great stuff! I was hoping to get more of an idea on what type of content others have seen work well to re-engage closed lost and recycled leads and cadence as well. I am testing both the email content and cadence with this program I'm building so I guess I'll find out as soon as the data starts coming in.

Katrina_Yang
Katrina_Yang
Level 1
October 7, 2019

Hi Valerie! 

How is it going with the closed lost nurture programs you built? I'm interested in what content and cadence work well, and I'm hoping to get some great ideas from you! 

Best,

Terms & ConditionsAccessibility statement

Loading footer...