Clicks Link in Email with Token Workarounds

Question

Hi everyone,
My company is sending people links to download content after they submit a form. I have a token used for that link, {{my.DownloadLink}}. The link is properly inserted into the email as {{my.DownloadLink}}, the content has the mtk_tok tracking present when I click on the link in the email, and that click gets registered in the person's activity log/fires off Clicks Link programs that are not link-specific.
 
What's driving me crazy is that I can't seem to trigger a smart campaign using Clicks Link in Email targeting this token...

Link is {{my.DownloadLink}} doesn't work
Link contains {{my.DownloadLink}} doesn't work
Link contains {{my.DownloadLink}} doesn't work

Basically the only way I could get this smart campaign to fire is to use Link contains and then a part of the actual URL, like go.domain.com/rs/123-ABC-456/images/.
 
Is there a better way to do this, preferably in a "set-and-forget" way so all my team has to do is change the token value when cloning the campaign and everything will work as expected?
Thanks!

SanfordWhiteman · Accepted Answer

Set the id attribute on your links, then use the Link ID constraint:This is a shockingly underused feature! All email CTAs should have a (unique) id.

Darshil_Shah1 · Answer

Well, Marketo doesn't resolve the tokens when used in the smart list (filters/triggers). The trigger doesn't capture and resolve the name of the token, it only captures the actual resolved text, i.e. the actual link. There's a idea regarding the ability to use the tokens in the SL here - if you wanna vote. 🙂

There's a probable workaround to use a # value appended to the end of the URL token and use the # value in the trigger with contains operator.

e.g., {{my.linkToSomepage}}#linkToSomepage

Sign up

Login with SSO

Login to the community

Login with SSO

Scanning file for viruses.

This file cannot be downloaded