Hi there,
We'd like to use clicks and opens as a metric for scoring, but I'm not sure how reliable those metrics are. We activated the bot activity identification, but it looks like there are still some 'fake' clicks (i.e. people click before the mail is open) which I assume is the security testing the mail. I'm not sure that the open rates are by real people.
How do you do to use those metrics? Or do you completely disregard them?
This is a great question. So, as you're noticing, even with the bot filtered turned on, there's still always a possibility of bot activities creeping in. Marketo keeps monitoring for such false positives and updates its bot filtering algorithm periodically so it is accurately filtering bot activities. Having said that, over the years, I've seen users giving less priority to opens/clicks. I see some users still include those as a part of their scoring model, but, I haven't seen users fast-tracking a person to MQL or inflating their scores by leaps and bounds just based on a click/open, which is fairly reasonable IMO.
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