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Michelle_Tizian
Michelle_Tizian
Level 10
December 12, 2013
Solved

"Click here" on emails

  • December 12, 2013
  • 4 replies
  • 1734 views
I've been trying to tell our content writers that they should really stop using "click here" as their call to action on their emails and on the website.  I've changed it on many occassions.  What do you do to convince your content writers to choose something else.  Or am I wrong in not wanting to use "click here". 
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Best answer by

You can spend hours tryig to change their mind and then someone from an angency or an article will say the same thing and suddenly they believe it. It's like magic! I will never understand why an outside source is always more trusted than internal people.
Try this link it's all about why you should never say click here.
http://uxdesign.smashingmagazine.com/2012/06/20/links-should-never-say-click-here/
hope this helps!

4 replies

A
Anonymous
Accepted solution
December 12, 2013

You can spend hours tryig to change their mind and then someone from an angency or an article will say the same thing and suddenly they believe it. It's like magic! I will never understand why an outside source is always more trusted than internal people.
Try this link it's all about why you should never say click here.
http://uxdesign.smashingmagazine.com/2012/06/20/links-should-never-say-click-here/
hope this helps!
    Josh_Hill13
    Josh_Hill13
    Level 10
    December 12, 2013
    I cannot stand it when people do that. You need to remind them that "click here" is from 1995 and died shortly afterwards.

    hyperlinks are contextual, people know that. If they really want a button, then help them make a big button.

    Heather's right that having an external source say the same thing will somehow magically make them agree. If you're really good, you can make them think it was their idea...perhaps with the right questions to get them to reach the same conclusion.
      A
      Anonymous
      December 12, 2013
      You could A/B test, loser buys lunch for a week.
        Michelle_Tizian
        Michelle_TizianAuthor
        Level 10
        December 12, 2013
        Thanks everyone.  @Josh, I do swap a button instead of the click here link, and sometimes, I change the wording. I'm going to use all 3 suggestions.  Instead of lunch, I want shoes of my choice, and if my version loses, I'll eat humble pie for a week.  
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