Classic Outlook preheader now shows the URL for the 1px image marketo adds to each email before the actual preheader | Community
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CamrynKa
Level 2
October 10, 2024
Solved

Classic Outlook preheader now shows the URL for the 1px image marketo adds to each email before the actual preheader

  • October 10, 2024
  • 1 reply
  • 1271 views

This has just started happening a few days ago. Is anyone else experiencing this or know how to fix it? I don't know the exact day it started happening but my guess is that it's related to the new October '24 release that went live on Oct 7.

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Best answer by Jo_Pitts1

@sanfordwhiteman , thanks for the hat tip.

@camrynka , Adobe have moved the tracking pixel from the bottom of the email to the top of the email.  The one thing that precedes the tracking pixel?  The BUILT IN PREHEADER.  If you are using a hand rolled preheader it will appear after the tracking pixel.  If you use no preheader, then the tracking pixel comes before everything else.  The tracking pixel link (as you're aware) then displays in Outlook.

 

In so doing, Adobe have done one thing smart.  Moving the tracking pixel to the top of the email will boost open rates on long emails sent to Gmail (because Gmail doesn't load the entire email, anyone who opened the email but did not tell google to display the whole message would not be marked as as an open).  And, in all fairness, the issue you're experiencing is actually a bug in Outlook.  Why Outlook is displaying an image link as a preheader I have no idea.  BUT, Adobe should have tested this much more thoroughly, and so the fault ultimately lies with them.

 

I tried all kinds of ways to work around this for hand rolled preheaders (mimicking the class, the id etc).  However, nothing I did worked.

 

Cheers

Jo

1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
October 10, 2024

Yes, it’s a major bug that was just introduced. Only way around it is the built-in preheader. You should open a case and re-report the bug so it gets fixed.

 

h/t @jo_pitts1 

Jo_Pitts1
Community Advisor
Jo_Pitts1Community AdvisorAccepted solution
Community Advisor
October 16, 2024

@sanfordwhiteman , thanks for the hat tip.

@camrynka , Adobe have moved the tracking pixel from the bottom of the email to the top of the email.  The one thing that precedes the tracking pixel?  The BUILT IN PREHEADER.  If you are using a hand rolled preheader it will appear after the tracking pixel.  If you use no preheader, then the tracking pixel comes before everything else.  The tracking pixel link (as you're aware) then displays in Outlook.

 

In so doing, Adobe have done one thing smart.  Moving the tracking pixel to the top of the email will boost open rates on long emails sent to Gmail (because Gmail doesn't load the entire email, anyone who opened the email but did not tell google to display the whole message would not be marked as as an open).  And, in all fairness, the issue you're experiencing is actually a bug in Outlook.  Why Outlook is displaying an image link as a preheader I have no idea.  BUT, Adobe should have tested this much more thoroughly, and so the fault ultimately lies with them.

 

I tried all kinds of ways to work around this for hand rolled preheaders (mimicking the class, the id etc).  However, nothing I did worked.

 

Cheers

Jo

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