Channel for Tradeshows

Here is what we use:

Invited

Registered

Attended

No Show

Visited Booth

Attended Session

Meeting

We may not use all of them for every tradeshow, depending on what data we get from each tradeshow, but we have use cases for each one for most.

Meeting to us means that they scheduling a meeting or consultation with us at the show or while at the booth for a time directly following the event.

We use the following:

Note how we distinguish between "visited booth" (where they're probably most interested in just getting their badge scanned to receive some small promotional item) and "engaged" (where the user actually had a productive conversation that may lead to an opportunity.