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Jean-Pascal_Mer
Level 4
February 8, 2016
Solved

Change the default Unsubscribe token

  • February 8, 2016
  • 1 reply
  • 7373 views

Hey guys,

We've built a subscription center and would like to update the Unsubscribe link in all our emails to go to that Subscription page.

The Unsubscribe token is a default token from Marketo, but is there a way I can change where it directs so that I don't have to create a new token and go edit all my emails?

Thank you!

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Best answer by Justin_Cooperm2

Yes, exactly. We're using the Unsub token in our own templates.


Ok, got it. You'll need to just update the templates themselves to point to your fixed URL instead of this token. Then you can clear everything out of the unsubscribe section (Remove Unsubscribe Text From the "Admin -> Email" Section - Marketo Docs - Product Docs​) or make all emails "operational" so they don't get the default Marketo unsubscribe message.

Once you update your Email Templates it will make drafts behind the scenes for all individual Emails that utilize that template. To make your life easier, you can go to Design Studio > Emails to do a bulk-approval of these resulting emails OR you can also reach out to our support team, who will be able to help process a bulk approval for you.

1 reply

Justin_Cooperm2
Level 10
February 8, 2016

You can go to Admin > Email and change what will appear in the HTML view and TEXT view of emails. Just make the link point to your page instead of the default.

Jean-Pascal_Mer
Level 4
February 8, 2016

Wouldn't that only apply to the default unsubscribe text Marketo renders and not the token?

Justin_Cooperm2
Level 10
February 8, 2016

Sorry, confusion about how you were doing this. You have custom unsubscribe text in your template itself and are just using the system link to point that custom text to the right page?