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A
Anonymous
August 29, 2013
Question

Change lead score by natural search

  • August 29, 2013
  • 6 replies
  • 1521 views
I'd like to score leads who search for my company or product by name.  I've heard this can done.  Anyone have any experience with this?
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6 replies

Michelle_Tizian
Michelle_Tizian
Level 10
August 30, 2013
I'm glad you posted this because I'm doing research on how to do this too.  Another one I'm looking to doing is specific keyword searches or products within our website's search tool.  
Josh_Hill13
Josh_Hill13
Level 10
August 30, 2013

Yes, you can do this. There are 4 "original" fields you can look for.
Original Search Phrase is the one you need. Assuming that the lead is not logged into SSL google, then the phrase will appear here.

You can then setup a score flow like so:

SmartList:
Original Search Phrase CONTAINS/IS/STARTS WITH "your company" (or other keywords)
Flow:
Change Score "Lead Score" IS +5

A
Anonymous
August 30, 2013
Wow - that is an awesome one! Thanks for sharing. Will give it a try straight away!
A
Anonymous
August 30, 2013
I have this working for someone sreaching for anything resembling our company name. I have set this up as a recurring batch campaign. Smartlist: Original Search Phrase - contains - uint (as in Quintiq). Flow: Adjust score. Schedule: Daily - Each lead can run through the flow once.
    A
    Anonymous
    August 30, 2013
    To Josh's point though, lots of folks seem to use Google's SSL option and not have their search strings show up. So, this can be a good way to score, but be aware that not every lead will have this field filled in.
    A
    Anonymous
    August 30, 2013
    Thansk for answers.  It worked as and very easy to set up!
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