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Anonymous
January 27, 2015
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Change form content based on view counts?

  • January 27, 2015
  • 3 replies
  • 1650 views
We want to offer our clients the ability to sign-up for a free book giveaway that will be limited to the first 1,000 people to fill out their information on a landing page. If we add the clients to a list, is it possible for the page to be aware of how many people have signed up already? Once we hit 1,000 people we would want to change the form (or redirect) so it shows a downloadable offer instead of the "get a free book" content.

Thanks.
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Best answer by Kristen_Malkov1
I've had this before with different raffles. I didn't find a way to redirect once the giveaway reached mass, but we realized that no one would know if we had given all of them away or not. Therefore, we just checked the trigger until enough people had been added to the list for the giveaway, then turned on the redirect and sent to the part of the list that was qualified. You can set up redirects in the admin section of Marketo.  

3 replies

Kristen_Malkov1
Kristen_Malkov1Accepted solution
Level 7
January 27, 2015
I've had this before with different raffles. I didn't find a way to redirect once the giveaway reached mass, but we realized that no one would know if we had given all of them away or not. Therefore, we just checked the trigger until enough people had been added to the list for the giveaway, then turned on the redirect and sent to the part of the list that was qualified. You can set up redirects in the admin section of Marketo.  
Edward_Unthank_
Edward_Unthank_
Level 7
January 27, 2015
Another way you can do this is by changing the offer and the language of the offer on the landing page. From "Fill out this form to get a free book!" to "The first 1,000 people who fill out this form will get a free book and everyone else will get an ebook copy!"

Or, a common, "Fill out this form to get a free book!*" and a "while supplies last" disclaimer on the page. 

There's really not an easy way to do this automatically through a trigger. Fields are built on a few different levels, and interacting between one that's easily dynamic (e.g., lead fields) and one that's primarily static (e.g. program tokens) gets difficult.

As an excercise in absurdity and ignoring reality's diminishing-returns, you could create a webhook upon each successful form fill that could increment the program's token, which let's just call {{my.Success Number}}. The webhook would have to push to a REST/SOAP API that would watch for each additional hit and then increment a program token's integer. Then you could have JavaScript on the page itself with that token conditionally hiding or changing the offer based on the value of that program token. Or the API call itself could do the logic and change the program token appropriately, which could affect the program tokens on the page.
 

Best,

Edward Unthank | Founder, Etumos
A
Anonymous
February 5, 2015
Thanks for the responses. The team elected just to use better language on the form, get the book while supplies last, ebook for everyone else.

Thanks.
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