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A
Anonymous
April 25, 2015
Question

Change Engagement Program Cadence

  • April 25, 2015
  • 3 replies
  • 2126 views
Hi,

I'm creating an engagement program and I have built the streams so that once they click or open an email, they move to a different stream. If they do not click/open an email, they will receive the next email in the stream.  Mid-stream, I would like to change the cadence from every week to every two weeks. Is this possible?

If not, how do I move people to a different stream if they don't click/open the email within 24 hours? So they can receive the next emails two weeks apart instead of one?

Thanks!
Kaleena
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    3 replies

    A
    Anonymous
    April 26, 2015
    Hi Kaleena,

    You need to create a different streem and two additional triggers to achive this. The working of that will be as following:
    1. Create a new Streem: setup the emails and Cadence as you want.
    2. First Trigger: This trigger will be a requested campaign and should be setup in following way:
      • Smart List:
        • Trigger: Campaign is requested from Marketo flow action
        • Filter: Not Opened email or Not Clicked Email
      • Flow: Change program streem to what you have created in above step
    3. Second Trigger: This trigger will request the above trigger after 24 hours of sending email
      • Smart List:
        • Trigger: Email is Delivered and select the email that you have sent in your first streem
      • Flow: Wait hous and then call above trigger by useing "Request Campaign" action flow.
    Hope this will help!

    Thanks,
    Amit
    A
    Anonymous
    April 27, 2015
    Thank you. Do both of those triggers go under the transition rules for the stream I would like the leads to move from? And how to I add an additional transition rule?

    Thanks,
    Kaleena
    Josh_Hill13
    Josh_Hill13
    Level 10
    April 27, 2015
    Kaleena,

    You should set those Rules as Campaigns inside the Engagement. Do not try to use the Transition Rules for this level of complexity - they likely won't work.

    Just remember your Smart List has to have the filter:

    Member of Engagement=TRUE
    Stream X
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