Centralized dynamic content in New Email Editor

Forum|Forum|20 days ago
April 8, 2026
2 replies
80 views

In the Marketo New Email Editor, snippets aren’t supported and fragments can’t be segmented. Marketo Support says dynamic content must be handled via conditional content inside each email, which we want to avoid.

We need centrally managed, language‑/locale‑based variations (e.g., country‑specific social links and email footers).

Question:
Is there any supported or scalable way to manage segmented/dynamic content centrally in the New Email Editor without adding conditional content per email (e.g., template‑level, Velocity, or another pattern)?

Best answer by SanfordWhiteman

You can do all of this using a global Velocity token.

C

ChristianeRo1

Community Advisor and Adobe Champion

You may look into Global Tokens if you have access to the admin section.

G

GowthamNataraj1Author

Level 2

@ChristianeRo1 @SanfordWhiteman

I don’t think Global Tokens are the right solution for this use case.

What’s needed is a dynamic email footer that’s driven by lead attributes such as country and language/locale (for example, en‑US, en‑DE).

Based on these fields, the entire footer changes, including:

Social media links
Privacy policy link
Homepage link
Company address

Previously, this was easy to manage using snippets. Any update made for a specific segment—such as changing a link—would automatically apply to all emails using that snippet.

With the new Email Designer, this capability is missing. Conditional content must now be configured per individual email asset, rather than being updated globally. This significantly increases maintenance effort and makes ongoing updates more difficult.

SanfordWhitemanAccepted solution

Level 10

You can do all of this using a global Velocity token.

SanfordWhiteman

Level 10

Velocity tokens would be the move.

As Christiane mentions, a recent update enabled truly global tokens shared by every asset in Marketing Activities. (Previously, you needed to duplicate tokens in each top-level folder, which led experienced users to stick with one top-level folder.)

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