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Jamie_Barclay
Level 5
February 7, 2017
Question

Capturing opens via Mobile Device?

  • February 7, 2017
  • 1 reply
  • 944 views

I'm looking to identify the opens via (any) mobile device so I can define a ratio of opens via mobile vs. overall opens.

Can you tell me if by adding the "Is Mobile Device" will capture all opens via a mobile device or do I need to drill down further (i.e., Device/platform)? 

I ran across this article:

https://nation.marketo.com/message/125207#comment-125207

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1 reply

Josh_Hill13
Josh_Hill13
Level 10
February 7, 2017

It will help.

Opens aren't accurate and it will be even less accurate than this. Will be directional. See

Device and Client Counting Methods in Marketo - Marketing Rockstar Guides

If you use Email Insights,you may find this data faster. But if you want the actual leads, you can use the method you are trying.

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