Capturing Interesting Moments via API? | Community
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A
Anonymous
May 15, 2013
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Capturing Interesting Moments via API?

  • May 15, 2013
  • 3 replies
  • 1357 views
I know that by putting a Marketo form we bring together anonymous activity and tie it to a known lead. Since that information is tied to a known lead we can understand the interesting moments of that lead and report that to Sales. However, my question is: Does that also work if we do not use a Marketo form but we send form information directly to Marketo's API?
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Best answer by
If you are using the SOAP API, you can create a lead using the Muchkin cookie as a key and it will automatically associate the anonymous activities.  This will work provided you have the munchkin.js in your page with the non-marketo form.

3 replies

A
Anonymous
May 16, 2013
Karin,
The API does not have a function to log an interesting moment, but you could achieve this result by creating a campaign to log an interesting moment and then running the campaign using requestCampaign().  

Raj
A
Anonymous
May 16, 2013
Hi Raj,

I do understand that the API does not have a function to log an interesting moment. My biggest concern/question is if we do not use Marketo Forms but instead send our form information via API will Marketo associate the anonymous activity to that known lead even though the known lead was created via API and not a form? Does that make sense?

Thanks,
Karin
A
Anonymous
Accepted solution
May 16, 2013
If you are using the SOAP API, you can create a lead using the Muchkin cookie as a key and it will automatically associate the anonymous activities.  This will work provided you have the munchkin.js in your page with the non-marketo form.
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