Capture and store utm tags for ananomous leads

Forum|Forum|11 years ago
December 13, 2014
3 replies
3268 views

We would like to be able to track the refferal source of the first visit someone comes to our site, even if they don't fill out a form.

I know that Marketo currently tracks "Original Referrer" but is there a way to include other information? Such as associating any utm tags with the lead without them filling out a form.

Marketo

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Best answer by AndrewSi9

If anyone is curious, I was able to solve this by capturing the Google cookie, _utmz, in a hidden field and then parsing it in Salesforce. It is also possible to capture and parse it in javascript and then assign each value to a hidden field.

Josh_Hill13

Level 10

You will need to create a cookie and jquery to assist munchkin code in doing this. See developer.marketo.com for details.

A

AndrewSi9Author

Level 3

The developer page doesn't really talk about how to do custom cookies and track additional info about leads. Do you know of any examples that have done this?

I have no problem writing the javascript to pull the nessesary information that I want to track, I am just not sure how to store data on an anonymous lead.

A

AndrewSi9AuthorAccepted solution

Level 3

If anyone is curious, I was able to solve this by capturing the Google cookie, _utmz, in a hidden field and then parsing it in Salesforce. It is also possible to capture and parse it in javascript and then assign each value to a hidden field.