Can you add an a/b test to an "email blast" program?

Question

I used an Email Blast program instead of Email Send.

First of all, what the heck is the difference?! I was told to use Email Blast bc it has more program statuses - but seriously this is confusing. Why do we need two things that sound nearly the same?

More importantly, how do I add an a/b test to it? I found instructions for a/b tests on Email Send programs, not Email Blast programs.

Dan_Stevens_ · Answer

The newer "email program" (what you refer to as "email send") was designed to be a more simpler, wizard-based program for setting up one-time email sends. I, personally, very rarely use them unless I want to do some A/B testing (which is where these are far superior than the "champion/challenger" type of testing (too manual for us to use) that you can use in a regular program. Regular Marketo programs are much more flexible. Also, Email Programs cannot be used within Engagement Programs. Hopefully, Marketo will bring the newer A/B testing to regular programs one day.

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