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July 16, 2018
Question

Can you A/B Test Preview Text?

  • July 16, 2018
  • 1 reply
  • 1751 views

Hello,

I want to run the following A/B Test

A:

Subject Line 1

Preview Text 1

B:
Subject Line 2
Preview Text 2

Is this possible?

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1 reply

Darrell_Alfons2
Level 10
July 16, 2018

Malik,

You can with "whole emails" test.

If you are trying to determine which preview text is more effective, I would keep the same subject line.