can you a/b test in program has more than one email?

Forum|Forum|7 years ago
April 2, 2019
2 replies
3522 views

My email program has 2 different emails based on segmentation (by region). I want to perform an a/b test on both:

- Email 1 - a/b test subject line

- Email 2 - a/b test whole email

I recall you can nest an a/b test for a landing page, but can you do that for an email too? Is this possible, or do I have to create a new program for Email 2?

Note: the content is already dynamic for language

Thanks!

Marketo

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Bryan_Epstein

Level 5

If you are using the Email program type, you can only do an A/B test on one email. It isn't advised to be testing two variables for the same email at the same time, as you wouldn't be able to tell what gave you better results in the end.

I know that I've seen something regarding A/B tests for Engagement programs, but this wouldn't apply for this use case.

J

Jennifer_Donahu

Level 2

Use a Default program and nest your two email programs with your A/B tests.