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Aelia_Haider
Aelia_Haider
Level 2
April 16, 2019
Question

Can we map the query parameters of the lead's first visit (if any) to Salesforce?

  • April 16, 2019
  • 2 replies
  • 2766 views

Hi,

I need to create a lead field in Salesforce that would show the query parameters of the first website visit of the lead. Can anyone tell me how to map that?

2 replies

SanfordWhiteman
SanfordWhiteman
Level 10
April 16, 2019

Please move the thread to Products​ (Move link at the right). This isn't a support space.

Aelia_Haider
Aelia_HaiderAuthor
Level 2
April 17, 2019

Apologies. done!

Jay_Jiang
Jay_Jiang
Level 10
April 17, 2019

Recommend you create a set of "FT" (first touch) utm values

You'll need to create them on the lead object, repeat for the contact object, then map the lead fields to contact fields

Watch this to follow steps on how to create custom fields and map custom fields (the video maps to an opportunity field where as you need to map to a contact field, but the process is exactly the same)

How to Create a Custom Lead Field in Salesforce - YouTube

    Aelia_Haider
    Aelia_HaiderAuthor
    Level 2
    April 17, 2019

    I'm assuming that would work for future leads. Is there any way to do that for existing leads?

    Jay_Jiang
    Jay_Jiang
    Level 10
    April 18, 2019

    REST API to export visit webpage activities, do some data manipulation, and re-import the result

    Or

    you can play around with smart lists and filter your leads one UTM value at a time and change data value each time

    EDIT: Marketo filters won't be able to differentiate the first visit webpage activity from others. Also, the data retention policy means web page visits older than 3 months won't be in the UI anymore

    So your only choice is to use the REST API, and some excel work

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