Can someone contact Marketo and get their email address black listed from all Marketo instances? | Community
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Srujan_Vishwana
Srujan_Vishwana
Level 4
February 5, 2018
Question

Can someone contact Marketo and get their email address black listed from all Marketo instances?

  • February 5, 2018
  • 6 replies
  • 5395 views

Hello Marketing Nation folks,

Just a Food for thought question. Is there a way that someone can reach out to Marketo directly and get their email address blacklisted so that any organisation using Marketo cannot send them emails (both Marketing and Operational emails)?

Would love your thoughts @Wyatt Bales​ @Josh Hill​ @Sanford Whiteman​

Regards,
Srujan

6 replies

SanfordWhiteman
SanfordWhiteman
Level 10
February 5, 2018

Yes, this is possible. (It would be a domain owner, though, not an individual address within a domain, AFAIK.)

Josh_Hill13
Josh_Hill13
Level 10
February 5, 2018

Marketo, as with all proper ISP/ESPs, has abuse@marketo.com and postmaster@ and DMARC setup to allow people to get removed.

I wasn't aware that Marketo would block an email address from ALL instances, just the one where it exists now.

Marketo will handle abuse complaints in the background and does not show you the list of people unless you search for Unsubscribed Reason=system request which usually indicates that.

If someone requests, I will block their entire domain in my instance.

SanfordWhiteman
SanfordWhiteman
Level 10
February 5, 2018

I wasn't aware that Marketo would block an email address from ALL instances, just the one where it exists now.

There's a pre-blackholing option. I don't know how many people have taken advantage of it.

Grant_Booth
Grant_Booth
Level 9
February 5, 2018

If an email address hits a spam trap, I believe Marketo unsubscribes it globally, but I'm unaware of a process by which they remove the address from all Marketo databases by lead request.

W
WyattBa
Level 4
February 6, 2018

A question I'm sure @Kiersti Esparza​ may be familiar with.

    Kiersti_Esparz1
    Kiersti_Esparz1
    Level 4
    February 7, 2018

    Thank you for the tag!  I answered in a direct reply to the question.

    Kiersti Esparza
    Becky_Miner
    Becky_Miner
    Level 2
    February 6, 2018

    This is usually done at the lead's company level spam filter. I have run into instances where a company is not receive any emails from us because they have blocked all emails sent via Marketo. We have a dedicated IP address that we use with Marketo. I had to work with the company's IT team and assure them that we were the only sender that would come from this IP and that we pay for this exclusive right. The receiving company was able to adjust their filter to only allow emails from our dedicated Marketo IP through their system.  I have never run across someone contacting Marketo to take their company off.  This is usually done at the receiving company level with their support/IT team who monitors all incoming email.

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    February 6, 2018

    I have never run across someone contacting Marketo to take their company off.

    I have... it's possible, whether people take advantage of it is another question.

    assure them that we were the only sender that would come from this IP and that we pay for this exclusive right.

    To be fair, that's until you stop using Marketo and that IP gets reused.

    Becky_Miner
    Becky_Miner
    Level 2
    February 8, 2018

    "To be fair, that's until you stop using Marketo and that IP gets reused."

    That is correct.  When we started using Marketo, we announced our IP change to our email recipients and we plan on doing it again if we ever need to change IP addresses.  One specific company contacts me quarterly to make sure we still own the rights to that IP address.

    Kiersti_Esparz1
    Kiersti_Esparz1
    Level 4
    February 7, 2018

    Yes, at Marketo we block mail to both full email addresses and domains in some cases.  We may add the full email address to our global blocker for someone who has requested to receive no mail from Marketo customers.  We often will get these requests to abuse@marketo.com.  And, if we identify a domain that is being used as a spam trap or other area that is risky to send to we will block the full domain from receiving mail. 

    Kiersti Esparza
      Srujan_Vishwana
      Srujan_VishwanaAuthor
      Level 4
      February 7, 2018

      Thanks @Sanford Whiteman​ @Kiersti Esparza​ @Becky Miner​ @Grant Booth​ @Josh Hill​ @Wyatt Bales​ for your contributions.

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