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June 4, 2013
Question

Can Salesforce Contacts qualify for a Marketo campaign?

  • June 4, 2013
  • 1 reply
  • 647 views
Does anyone know if there's a way to create a campaign for salesforce contacts? I only see filters for leads, but would like to start mass emailing contacts as well.
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1 reply

June 5, 2013
Hi Jodie,
Marketo calls all record Leads. In Salesforce they can be either a Lead or a Contact. So if Marketo is telling you that it's a Lead, it may actually be a Lead or a Contact in SFDC. You can use the field "SFDC Type" to differentiate between Contacts and Leads. That field will be populated in Marketo as Lead if it is a Lead in SFDC and will be populated with Contact if it is a Contact in SFDC.