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Dan_Stevens_
Dan_Stevens_
Level 10
February 17, 2014
Solved

Can multiple Email Programs be contained within a normal program?

  • February 17, 2014
  • 8 replies
  • 2408 views
Just curious - can mutliple Email Programs be contained within a parent program (not an email program, just a regular Marketo program)?
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Best answer by
Hi Dan, if you're referring to the new Email Program, yes, you can nest multiple Email Programs within a higher-level program. The best way to do this is to create your primary program - let's say it's a Webinar Program - and then create the individual Email Programs as Local Assets. Hope this helps!

8 replies

A
Anonymous
Accepted solution
February 17, 2014
Hi Dan, if you're referring to the new Email Program, yes, you can nest multiple Email Programs within a higher-level program. The best way to do this is to create your primary program - let's say it's a Webinar Program - and then create the individual Email Programs as Local Assets. Hope this helps!
    Dan_Stevens_
    Dan_Stevens_Author
    Level 10
    February 17, 2014
    Thanks Jessica.  Yes, I am referring to the new Email Program.  I wasn't sure if it was applicable to use multiple email programs for multiple waves of emails within a single Marketo program or use the traditional approach of mutliple smart campaigns to send out the local email.
    A
    Anonymous
    February 17, 2014
    It all comes down to the reporting you're looking for, but either way works in terms of the functionality :)
    A
    Anonymous
    April 22, 2014
    Hi Jessica,

    will the member status in email program projected to the parent program? or their program status is seperated?

    thanks!
    -Lynn
    A
    Anonymous
    April 22, 2014
    Hi Lynn, by default, the member statuses will be specific to the individual "child" programs. However, you can/should create Smart Campaigns to move members along the parent program progression as you see fit.

    Best,
    Jessica
    A
    Anonymous
    April 22, 2014
    Thanks Jessica!

    based on my search on the community, email program is targeted mainly to one off email (with multiple send) and a/b test. do you think it is also applicable for multiple non-relative emails (different target list/different email contect)?

    thanks again
    -Lynn
    A
    Anonymous
    April 22, 2014
    Hi Lynn, I'm not sure I'm understanding your question correctly, but if you are sending multiple emails that are completely unrelated to one another (different assets, different audiences, etc.), then you should have a separate Email Program for each send. Only in the case where they are related to a larger scale "parent" program would you want to nest them. If they are stand-alone programs, then you should build them as such.

    Best,
    Jessica
    A
    Anonymous
    April 22, 2014
    Thanks Jessica! your answer is the one i am looking for! very helpful! thanks so much!

    -Lynn
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