Can Marketo Track Mobile Phone Open Rate? | Community
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A
Anonymous
November 26, 2013
Question

Can Marketo Track Mobile Phone Open Rate?

  • November 26, 2013
  • 3 replies
  • 1134 views
I've been looking to test responsive design email templates but I think there is one major key data point that I am missing...the open rate for desktops versus mobile devices. Is there a way that the open rate can be segmented into desktop opens and mobile opens?

Thanks!
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3 replies

A
Anonymous
November 27, 2013
Not currently supported in Marketo, but it's probably something that is in the works as more and more marketing shifts to mobile.
A
Anonymous
November 27, 2013
This sounds like a great idea Mike, and certainly would be possible for Landing Page visits at least, as Marketo tracks and stores the user agent information on LPs. I'd suggest creating an idea thread on the community so Marketo take notice :)
A
AlokRa4
Level 10
November 28, 2013
Just a thought, I hope this may work to give some insights.
In your email, you can add a blank page URL/Blank image, which will be called when any user opens this email. Now, if you have Google Analytics code implemented, you can track the traffic to this URL/Event for each of the device. 
Marketo doesn't support this currently but some email marketing service providers have started tracking this.
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