Can Marketo recognize redirects and aliases? | Community
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November 21, 2016
Question

Can Marketo recognize redirects and aliases?

  • November 21, 2016
  • 1 reply
  • 2325 views

We will soon be migrating to a newly redesigned site, with some pages being relocated to new locations on the new site. The new site will also be using a new web content management system. For pages that will get a new URL, we will create redirects from the old URLs to the new, but I'm wondering:

Is Marketo is smart enough to recognize an alias or a redirect as a trackable page? Will Marketo follow the redirect or just see it as an error?   Are we at risk of losing data if we miss some lists and/or URLs?

An example of URLs in Marketo Smart Lists:

Some "key web pages" are set in a SmartList  to change the lead score for leads in the system who visit the pages defined in the SmartList.

PS:  The munchkin code is on every page of the current site, and the plan is for it to be on all pages of the new site. We are not change our overall domain, but some pages will be move to a new location and get a new URL.

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1 reply

SanfordWhiteman
Level 10
November 21, 2016

Munchkin will never interfere with your redirects. It will, however, log hits to the new URL (obviously).

November 22, 2016

Thank you Sanford! So will Marketo log hits to the old, redirected URL also?

Example: If I have example.com/productA as a key page in a Smart List so that visitors' lead score increase for visiting this page.

I change the URL to example.com/resources/productA and create a redirect from the old to the new URL.

Will lead scores increase for visitors to both pages?

November 22, 2016

My understanding is that no, those old pages will not register - since your redirects will prevent the old page from loading (and thus will prevent the Munchkin tracking from activating). 

I would think that you'll want to document all those old URLs that are being used in Smart Campaigns/Lists so that you can update them to the new locations of those pages on your site -- after all, chances are you won't keep those redirects up forever, and you don't want to be in a place 3-4 years down the line where you notice that those lead scoring campaigns haven't been functioning properly.