Can I track source of visitor to Landing Page? | Community
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Dave_Palmer
Dave_Palmer
Level 2
April 5, 2019
Solved

Can I track source of visitor to Landing Page?

  • April 5, 2019
  • 2 replies
  • 9399 views

Good morning!

I'm new to Marketo and have lots to learn and have a question that perhaps our Community can help me with. I'm wondering if I can determine the source of a visitor to my Landing Pages.

I've created 2 LPs in Marketo (besides "unsubscribe/confirmation" pages). I use them with several emails within a nurture series. I also use them as links in posts on partner and industry journal websites. I've looked at my Link Performance Report, but do not see a way to see which email or external link was the source of the visitor. Is there a way to get such details -- e.g. as if the page were part of my company's website and my Google Analytics data? Thanks for any advice/insights you can share.

Dave Palmer, SImpay

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    Best answer by Chris_Wilcox

    Ah. That's interesting. I did not know that changing the template would "push" the change to pages using that template. I thought it would affect only going-forward pages.

    Thank you, Chris. I will try that.

    Dave


    Hi Dave,

    It really won't push the change! It will work like this (this goes for email template changes too). To avoid your already approved assets breaking or getting messed up, basically Marketo works like this:

    1. You make a change to an approved template
    2. All APPROVED assets using that template get moved into an "Approved with Draft" state.
    3. Your changes to the template will only get moved into the asset once you re-approve all of those assets using the template.

    Hope that makes sense!

    Regardless with this change, Google Analytics can only begin to collect data from the day you publish the tracking code to the landing pages, so your data will be on a move forward basis only.

    Good luck!

    Chris

    2 replies

    Bryan_Epstein
    Bryan_Epstein
    Level 5
    April 5, 2019

    Are you looking for the specific action of an individual lead? If so, you can go to that lead record, look at the activity log and see the query parameters. There is where you will see the UTM parameters specific to that user data.

      Dave_Palmer
      Dave_PalmerAuthor
      Level 2
      April 5, 2019

      Interesting. Thank you, Bryan.

      Dave

      Chris_Wilcox
      Chris_Wilcox
      Level 8
      April 5, 2019

      What we did was we actually setup cross domain tracking within our GA instance for exactly this purpose.

      The short answer is -- You add your normal web domain's GA code to your Marketo hosted subdomain (pages.example.com or whatever it may be). Then in your GA view filters, you append the entire domain URL to the GA logged URL. Basically, it'll actually log www.domain.com/page instead of just domain.com/page. This will allow your subdomain traffic to be tracked along-side your main site's traffic in a single view of GA. Here's the settings to do that in GA, and there's more documentation on GA's website as well.

      From there, in regular old GA Page reports, you can filter based on "Hostname" which is where you'd define the "www." traffic or the "pages." traffic. You can then add your source/medium, goals, etc. We also setup some goal tracking via GTM/GA for Marketo form fills in this subdomain so we can track form completions by traffic source right in GA alongside our other site data and conversion reports.

        Dave_Palmer
        Dave_PalmerAuthor
        Level 2
        April 5, 2019

        Thank you, Chris. I was wondering if adding my website's GA code might be of help. I will investigate your suggestion further.

        Thanks.

        Dave

        Chris_Wilcox
        Chris_Wilcox
        Level 8
        April 16, 2019

        Hi Dave,

        Just circling back on your post! Glad my comment was helpful! If my response helped to answer your question, please feel free to mark it as correct so that the thread shows up as 'resolved' in the community.

        Thank you

        Chris

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