Can I sync Marketo to SFDC & Microsoft Dynamics? | Community
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Amber_Hobson
Amber_Hobson
Level 8
June 4, 2013
Solved

Can I sync Marketo to SFDC & Microsoft Dynamics?

  • June 4, 2013
  • 3 replies
  • 1208 views
We have 2 portions of our company - currently 1 uses SFDC and the other uses Microsoft Dynamics. Can I sync 1 Marketo instance to 2 different CRM systems?
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Best answer by Jep_Castelein2
It is possible, but there is a good amount of setup and development needed. You'll also need Marketo Enterprise Edition, because it requires setting up separate Lead Partitions. SFDC would be integrated natively, and it would be linked to 1 Lead Partition. Dynamics would be integrated via middleware that uses the Marketo SOAP API, and it would sync to the other partition. Contact services@marketo.com if you'd like a quote. 

3 replies

A
Anonymous
June 4, 2013
Proceed with caution!!!

You will probably want Marketo Support Services involved on this one. I do recall a conversation that would suggest there is a way, but is it practical.

Each CRM has it's own schema, and Marketo will leverage the one that it is integrated with, adding a third leg gets extremely complicated and the rules for the source of truth can ellusive.

You might consider some additional business side logic as your sort out what your long term strategy is - are you migrating to one CRM or perhaps you can have multiple Instances of Marketo and import programs between the two (not sure if that is limited to sandboxes).

Just a caution do do some of the big picture work before jumping into tactical execution.
Jep_Castelein2
Jep_Castelein2Accepted solution
Level 10
June 5, 2013
It is possible, but there is a good amount of setup and development needed. You'll also need Marketo Enterprise Edition, because it requires setting up separate Lead Partitions. SFDC would be integrated natively, and it would be linked to 1 Lead Partition. Dynamics would be integrated via middleware that uses the Marketo SOAP API, and it would sync to the other partition. Contact services@marketo.com if you'd like a quote. 
Amber_Hobson
Amber_HobsonAuthor
Level 8
June 5, 2013
Thanks! I'll contact Marketo to see about getting this set up!
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