Can I consider 'Acquired by' number as new leads acquired by a program?

Hello!

Would like to know if I can ensure 100% that the 'Acquired by' number displayed in the summary of a program is the same as new leads acquired by it.

Many thanks!

Renata

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

Level 10

Yes, it should be. It's only going to count net new leads to Marketo that came in through this Program.

If the net new lead was not properly recorded via this Program, it will not count as Acquired by for that Program.

Sign up