Can I AB test a sales requested campaign?

Forum|Forum|11 years ago
June 26, 2014
4 replies
1373 views

Hi, I created an email campaign for our Sales team to which they can add leads. I'd like to AB test the subject line of the email. Is this possible if Sales adds leads on a regular basis?

Marketo

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

Best answer by

HI Anissa,

You can also run a Champion Challenger AB Test on a Trigger Campaign. Here is information on this feature:
https://community.marketo.com/MarketoArticle?id=kA050000000LGT0CAO

A

Anonymous

Hey Anissa,

Is this for Sales Insight emails or are these emails triggered on the Marketo side by the sales rep adding a Lead to the SFDC (or your CRM) campaign?

If it's the latter, then you should be able to. In your flow step for the campaign, add the Random constraint. Then, clone your email, make the desired changes to the subject line, and reference both in flow step.

A

Anonymous

Accepted solution

HI Anissa,

You can also run a Champion Challenger AB Test on a Trigger Campaign. Here is information on this feature:
https://community.marketo.com/MarketoArticle?id=kA050000000LGT0CAO

A

Anonymous

Interested in the topic- posting to subscribe to discussion

A

Anonymous

Thanks for the answers! I will try both and see what works best for us

Sign up

Login with SSO

Login to the community

Login with SSO

Scanning file for viruses.

This file cannot be downloaded