Can email delivery status be synced to SalesForce from Marketo? | Community
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A
Anonymous
December 18, 2015
Question

Can email delivery status be synced to SalesForce from Marketo?

  • December 18, 2015
  • 3 replies
  • 1668 views

If I send out an email from Marketo and some recipients unsubscribe or some email addresses get bounced back, will the email status of the lead information get updated automatically (e.g. email status --> bad, Unsubscribed --> true, Email invalid --> true ...etc)? If that happens, are the changes also synced to SalesForce?

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3 replies

A
Anonymous
December 18, 2015

The attributes get logged in Marketo, but I believe you will need a workflow to update a field to sync with SFDC

Josh_Hill13
Josh_Hill13
Level 10
December 20, 2015

Unsubscribed=Email Opt Out in SFDC, so yes.

For other fields you would need to map them over in SFDC or push the value with a workflow.

If you want other values like Clicked/Opened/Delivered, you can set that in Admin > SFDC Activities. Not really recommended, but you can.

A
alex.stanton
Level 7
December 21, 2015

Alternatively, you could set up a channel with the statuses (more on this here: Create a Program Channel - Marketo Docs - Product Docs)) you want to track and then sync that to an SFDC Campaign.

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