Can dynamic content be used on guided landing pages?

Hi Kari,

RTP is not the same as Dynamic Content on an Landing Page.

When you create a Page (Guided or not), you should have "sections" essentially created where you can add text or images, etc. When you click on that block, you can get a gear and say Make Dynamic, which then allows you to edit the displayed content by Default, by each Segment within the chosen Segmentation for that page. So you need a

Segmentation=Job Role

Segment=VP, CIO, Manager, etc.

Use Dynamic Content in a Landing Page - Marketo Docs - Product Documentation

Create a Guided Landing Page - Marketo Docs - Product Documentation

there are likely more challenges with the Guided Page in terms of where the buttons are and how to get it to work just so.

Hey Kari,

Once you build and approve your segmentation in the lead database, you should be able to create dynamic content on your guided landing page.

1. Create and approve your segmentation here:

2. On your landing page, drag the content area you would like to make dynamic from the "Static" section to the "Dynamic" section and choose your segment.

3. You can then adjust content in that section for each segment. EX:

Small business sees:

Mid-market sees:

Hope this helps!