Can a lead segmentation be removed?

Forum|Forum|9 years ago
September 7, 2016
1 reply
2547 views

Hi,

I am researching dynamic email content.

Segmentation is suggested by the help docs as the first step.

I have two questions:

1. If I segment a lead, can I later remove that segment and return the lead to a "clear slate"?

2. Is segmentation the only way to do dynamic email content?

Thanks.

Marketo

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Ronen-Was-SRpro

Level 5

Hi Olivia,

1. Yes, you can remove segmentaion - just follow this.

2. No, there are other ways to create dynamic content in emails. One is snippets and the other is using smart lists with different type of emails in the flow steps.

Ronen Wasserman

A

Anonymous

Thanks Ronen.

What are the advantages of using segmentation for dynamic content vs smart lists?

We have over 50 content variations for just one newsletter issue alone.

And how would snippets be served dynamically to a lead based on lead criteria? For example, can I show a snippet based on job title?

Josh_Hill13

Level 10

Olivia, please look at the docs in more detail. You may have to decide which is less painful - smart lists or segmentations and dynamic content.

I would be very careful to deactivate a Segmentation. Once you do so, it is gone and all dependent assets will default to Default.

Dynamic Content - this is good if you segment by Country, Industry, Language, Role, etc. BIG categories. Only do this if you plan to continually use the feature of Dynamic content and it is well thought out. What are your 50 variations based on?
Smart Lists and Separate sends - good if you have to crosstab segmentations or specialized messaging. With 50 variations, this will become tedious, even with clonable program templates.

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