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A
Anonymous
October 13, 2015
Question

Campaign tracking

  • October 13, 2015
  • 1 reply
  • 1770 views

Hello!

Our analytics person left so I'm trying to fill the gaps until we hire a new digital marketing manager! Pardon my questions if they sound ignorant.

I'm working on a digital advertising campaign and created a parent campaign and sub-campaigns for each week the ad will run in SFDC. How do I capture, then pass the information from Marketo to Salesforce so we know how each week performs? For example, I created the links below for each week with the only difference being the date at the end:

pages.yourmembership.com/pig.html?utm_source=asae&utm_medium=banner&utm_campaign=pig&utm_content=10-15

pages.yourmembership.com/pig.html?utm_source=asae&utm_medium=banner&utm_campaign=pig&utm_content=10-22

pages.yourmembership.com/pig.html?utm_source=asae&utm_medium=banner&utm_campaign=pig&utm_content=10-29

Do I use the links above as the referrer and depending on the link, add to the appropriate SFDC campaign? Like below:

If Original Referrer is nation.marketo.com/external-link.jspa?url=http://pages.yourmembership.com/pig.html?utm_source=asae&utm_medium=ba…

Add to SFDC Campaign 10-15

I'm so lost I don't even know if I'm asking the right questions. Thanks in advance!

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1 reply

J
Adobe Employee
JohnCl9Adobe Employee
Adobe Employee
October 13, 2015

Hi Pia,

I probably wouldn't use the Original Referrer filter.  Because there's a form on your page, I would use the Fills Out Form trigger, with a constraint,Querystring > contains (date).  Then anytime someone fills out the form they'll automatically be added to whichever campaign you want depending on the date parameter in the querystring.  Make sense?

John

    A
    Anonymous
    October 13, 2015

    Thanks John, getting closer to making sense!

    So here is what I have--does this look like it will work?

    Smart List:

    Fills out form

    Form name is (form name)

    Web page is (web page name)

    Querystring contains (date)

    Flow:

    Send email (email name)

    Send alert (alert name)

    Add to SFDC campaign (campaign with same date)

    J
    Adobe Employee
    JohnCl9Adobe Employee
    Adobe Employee
    October 13, 2015

    Yes!  That looks perfect.

    The next step would be to test it and make sure that it works exactly the way you want it to.

    John

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