Campaign to capture email click AND landing page form fill | Community
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Trevor_Sparks
Trevor_Sparks
Level 2
May 3, 2017
Question

Campaign to capture email click AND landing page form fill

  • May 3, 2017
  • 1 reply
  • 2208 views

We plan to send an email campaign to unresponsive prospects to determine if they're still interested in our service, went with another service, or other options.

The options are links in an email. They click a link, a custom field is filled with their choice and their sales rep is alerted.

When it comes to the "other service" option, they get a Marketo landing page with a one-question form to select the other service they chose (or none of the above). I'd like to track the email click (not everyone will fill out the form) but then override that selection with the selection from their form. With an email click, the custom field is filled with "No-other service." With a form fill, that could change to "No-CompetitorA" or "No-CompetitorB," etc.

Can I do this in the same campaign? Or would I need separate campaigns?

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    1 reply

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    May 4, 2017

    You don't need a campaign at all for the form. The Filled Out Form activity itself results in a change to the data value (unless you've blocked updates).

    Trevor_Sparks
    Trevor_SparksAuthor
    Level 2
    May 4, 2017

    Yes, the campaign is for the alert to be sent after the form fill.

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    May 4, 2017

    You don't need a campaign to change (overwrite) the data value, which was the topic of your post.

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