Campaign Sync to push lead/contact membership from Salesforce to Marketo? | Community
Skip to main content
A
Anonymous
October 29, 2015
Question

Campaign Sync to push lead/contact membership from Salesforce to Marketo?

  • October 29, 2015
  • 3 replies
  • 1559 views

Hi Nation,

kind of a dumb question but I was hoping to get this right before I can actually try it on our instance (no SFDC integration as of now, but soon).

In short: will the Marketo Program-Salesforce Campaign sync feature also work "in reverse", i.e. will I be able to assign Salesforce leads/contacts to a Salesforce Campaign that is linked to a Marketo Program and have the corresponding leads in Marketo become members of that Program automatically?

I see the sync for membership and status is bi-directional, but I feel this feature was concieved to push information TO Salesforce rather than pulling them FROM Salesforce.

Thanks!
Francesco

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

3 replies

Grégoire_Miche2
Grégoire_Miche2
Level 10
October 29, 2015

Hi Francesco,

Yes it does work both sides (I tested it).

-Greg

Josh_Hill13
Josh_Hill13
Level 10
October 29, 2015

This will only work if you've connected the Program to the SFDC Campaign and then assign the SFDC record with the correct Member Status.

Feel free to try it.

A
alex.stanton
Level 7
October 31, 2015

Ciao Francesco,

This article SFDC Sync: Campaign Sync​ shows that members and statuses sync both ways -"Marketo program members and their progression statuses are kept in sync with the Salesforce campaign members and campaign member statues. This is a bidirectional sync, so any changes made in either Marketo or Salesforce are reflected in both systems.". I have uses the feature a number of times and I can confirm it worked for me.

Ciao,

Ale

Terms & ConditionsAccessibility statement

Loading footer...