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Robb_Barrett
Robb_Barrett
Level 10
February 25, 2016
New

Campaign Is Completed Trigger

  • February 25, 2016
  • 6 replies
  • 4466 views

My business could really benefit from a trigger to know when a lead has finished running through a campaign so that the next campaign can kick off. We have a Request Campaign feature to send the lead to another campaign but no way of notifying another campaign that it needs to run for a lead.

Example:

Lead fills out a form. Upon filling out the form, a workflow updates the lead record with some tokened information.

A Scoring program starts to run triggered from the form fill.

After the lead is scored, a program-specific SC runs based on the outcome of scoring.

Right now, the only way to do this is to put in wait steps. After the lead fills out the form we update the information then factor in a long wait. In my example, the scoring program goes through many IFs and adds or subtracts from the LEAD SCORE.  I can't put a Data Value Changed on LEAD SCORE because I don't know when the scoring program is completed. So we put in a 20 minute wait.

Now, we're experiencing data processing delays when the campaign queue is full. This causes the 20 minute wait to end prior to the scoring completing. As a result, choices are being made based on a score that's not what it will be when the scoring finishes.

What I would like is a "Campaign Is Completed" or a "Return to Campaign" feature. I would like to be able to take a lead through a program specific campaign, send it to an operational campaign, and then (upon completion) finish running the program specific campaign.

Or, have a "Campaign is Completed" trigger. I could add a filter of "Campaign ID Is" so that I know the specific program I want to run.

    6 replies

    Kenny_Elkington
    Adobe Employee
    Kenny_ElkingtonAdobe Employee
    Adobe Employee
    February 25, 2016

    Is there a reason that you can't use Request Campaign for this case?

    Robb_Barrett
    Robb_BarrettAuthor
    Level 10
    February 25, 2016

    Yes.

    This is a case of a Many-to-One-to-Many relationship. Many program based SC feed into a centralized operational SC and then need to go back to many Program based SCs.

    Robb Barrett
    Robb_Barrett
    Robb_BarrettAuthor
    Level 10
    February 25, 2016

    Better example:

    Lead fills out a form. I use centralized forms.

    Workflow sees that form is filled out on this program's LP. 

    Workflow starts to populate parts of the lead record with program specific information.

    ....Now, we request a campaign to handle other data changes that need to occur....

    Wait step to allow time for other workflows to happen

    Problem 1: Request campaign doesn't pause the parent campaign until the requested camp is completed.

    ...Now we request a campaign that handles scoring, once the proper fields are populated....

    ...If the score is high enough, we request a campaign to sync the lead to SFDC...

    ...Back to original campaign...

    Wait step is finished, now we make more changes, ending with writing an activity to the SFDC record if one is created.

    Then we request a campaign that will flush the lead out of the program at the end of the year, since there's no way to run a time-specific program performance report.

    So, as you can see, we go Program Specific > Operational (product specific) > Operational (scoring) > Operational (sync to CRM) > Program Specific (write task if CRM sync)

    Because of this, we can't put requests at the end of the operational programs. We want to keep the minimum amount of workflows because maintenance needs to be centrally managed and we have hundreds of programs. This is the same reason we centralize forms.

    So....

    Nice to Have 1: Request Campaign pauses until the requested campaign finishes

    Nice to Have 2: Pause Campaign / Unpause When Campaign X Is Finished

    We share an instance globally, so there is never a good time for a resource hogging workflow like a large import. Not only do the leads get imported but numerous workflows kick off for every lead, including scoring and synching. My midnight is someone else's noon.

    As a result, if the campaign queue is large, jobs that normally take 20 minutes can take hours. This results in wait steps ending before the next step should actually kick off. We have several programs daisy-chained together via wait steps instead of triggers to indicate something is completed.

    Robb Barrett
    Kenny_Elkington
    Adobe Employee
    Kenny_ElkingtonAdobe Employee
    Adobe Employee
    February 25, 2016

    Gotcha.  Makes sense now.

      Grégoire_Miche2
      Grégoire_Miche2
      Level 10
      February 25, 2016

      A "flow is completed" filter would also be useful.

      -Greg

      Robb_Barrett
      Robb_BarrettAuthor
      Level 10
      February 26, 2016

      Other Marketing Automation platforms I've worked with had workflows where you'd link things together sequentially. Marketo is unique in that, unlike Adobe, Unica, etc, it doesn't have workflows.

      Robb Barrett
      Robb_Barrett
      Robb_BarrettAuthor
      Level 10
      March 1, 2016

      What could make this easy is to have an option on Request Campaign for "Pause Until Completed".

      Robb Barrett
      K
      kh-lschutte
      February 6, 2020
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