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A
Anonymous
March 14, 2017
Question

Campaign Filters for Spam Filters

  • March 14, 2017
  • 2 replies
  • 3399 views

How have you set up your smart campaign filters to handle click activities from spam filters?

Right now I'm getting a ton of clicks on single emails because of spam crawlers, which is then leading to bad MQLs. I was able to stop the MQLs by adding an "opened email" trigger to the clicked smart list, but I may be missing leads who are clicking emails from right within their client without opening the email.

Any ideas?

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2 replies

SanfordWhiteman
SanfordWhiteman
Level 10
March 14, 2017

There's no accurate way to detect these automated activities, for reasons explored in numerous other threads.

A
Anonymous
March 14, 2017

Perhaps you can direct me to those numerous other threads? Support directed me here.

SanfordWhiteman
SanfordWhiteman
Level 10
March 14, 2017

Let me Nation that for you...

Randy_Davis
Randy_Davis
Level 2
November 21, 2017

I have resorted to including an invisible URL link in my email template footer. Robots will click on the invisible URL, but humans will not. In my campaigns for checking whether a valid email link has been clicked, or whether to promote someone to MQL, I check to see if the invisible link has been clicked. I include either a Trigger or Filter along the lines of Clicks Link in Email: [name of email] Link: is not [URL of invisible link].

Regarding the invisible link, I find an inconspicuous space in my template footer and create a tiny-text link the same color as the background.

I hope this helps.

SanfordWhiteman
SanfordWhiteman
Level 10
November 22, 2017

Except if you screen out any lead who's had a bot click the invisible link on their behalf, you're ignoring the moment when the actual human clicks  visible links in the email.

There have to be more constraints on such a process (and Marketo does not currently offer the granularity to deal with this problem using Smart Lists alone).

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