Campaign Budget Estimation

Hello,

We are struggling with how to rightfully have a budget figure our campaigns. Can anyone share best practices on how to calculate the budget?

Appreciate your help!

-Riz

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Level 10

Riz,

You can control program cost via the campaign's parent program. This allows you to define month by month costs per program.

Level 8

Hey Riz,

Is this a strategic question (e.g. how to split up budget between channels) or an execution question (how to enter costs into Marketo)?

Thanks!

Rachel

Level 3

This is a execution question. Need to figure our costs of campaign. Thinking of salary cost and other combined to reach a hourly figure.

Riz Alvi

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