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Riz_Alvi
Level 3
September 7, 2017
Question

Campaign Budget Estimation

  • September 7, 2017
  • 2 replies
  • 3991 views

Hello,

We are struggling with how to rightfully have a budget figure our campaigns. Can anyone share best practices on how to calculate the budget?

Appreciate your help!

-Riz

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2 replies

Devraj_Grewal
Level 10
September 7, 2017

Riz,

You can control program cost via the campaign's parent program. This allows you to define month by month costs per program.

More info: Define Period Costs - Marketo Docs - Product Docs

Level 8
September 8, 2017

Hey Riz,

Is this a strategic question (e.g. how to split up budget between channels) or an execution question (how to enter costs into Marketo)?

Thanks!

Rachel

Riz_Alvi
Riz_AlviAuthor
Level 3
September 14, 2017

This is a execution question. Need to figure our costs of campaign. Thinking of salary cost and other combined to reach a hourly figure.

Riz Alvi