Call tracking | Community
Skip to main content
J
Joshenser
Level 2
February 13, 2023
Question

Call tracking

  • February 13, 2023
  • 2 replies
  • 1356 views

Hi Guys,

 

Has anyone had any luck integrating a call-tracking service with Marketo, or can Marketo do it on its own?

 

It makes sense to bring them both together if at all possible.

 

Cheers all.

 

Josh

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

2 replies

Darshil_Shah1
Community Advisor and Adobe Champion
Darshil_Shah1Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
February 13, 2023

Marketo doesn't do any call tracking OOTB, but if you have call logs that you want to use in the flows or personalize emails based on them, then you could bring them in Marketo (via custom activity/object).

 

J
JoshenserAuthor
Level 2
February 13, 2023

I thought that may be the case, thanks for the response Darshil! 

SanfordWhiteman
SanfordWhiteman
Level 10
February 13, 2023

CallRail has a nice little integration with Marketo which creates Custom Activities. You can then use the Marketo REST API to merge people based on Phone Number (or more precisely, a Phone Number mirror field).

Terms & ConditionsAccessibility statement

Loading footer...