Call to action in email subject line - marketo best practices

Forum|Forum|8 years ago
July 12, 2017
2 replies
2833 views

i notice more and more companies adding direct CTA to email subject when you don't actually need to open an email to do what they want you to do

Does marketo have best practices on this, or it's all supposed to be done outside marketo?

Marketo

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Best answer by SanfordWhiteman

Your screenshot shows Gmail actions powered by embedded microformats. They are not easy to set up, though the rewards are obvious. The setup is both in and out of the email realm: you'd want to work with an experienced tech team on this.

SanfordWhitemanAccepted solution

Level 10

Your screenshot shows Gmail actions powered by embedded microformats. They are not easy to set up, though the rewards are obvious. The setup is both in and out of the email realm: you'd want to work with an experienced tech team on this.

Josh_Hill13

Level 10

You need a developer to build the code to place in the HTML of the email.

Marketo has no "native" button to press for this, if that's what you're asking.

Vlada_PrasolovaAuthor

Level 5

Thank you!

yes, looks like i need to work with developers on this one. Thought Marketo had already built in some of one-click action functionality since it's becoming very popular

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