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December 2, 2015
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Call campaigns "actions"

  • December 2, 2015
  • 3 replies
  • 2028 views

For years, there has been continued and ongoing confusion over "Programs" and "Campaigns" in Marketo. The debate even raged internally, as I recall, but continues to this day to cause deep bafflement with marketing teams who use Marketo--particularly if they're synced to Salesforce or other CRM.

I propose that Marketo call them "Actions/Smart Actions" instead of "Campaigns/Smart Campaigns". The use of "Campaign" for the component actions of a Marketo program never made sense, and is a source of genuine problems when trying to socialize Marketo within business units unfamiliar with the tool.

3 replies

Grégoire_Miche2
Level 10
December 2, 2015

Fully agreed, especially in a SFDC environment, since Marketo programs will sync to SFDC campaigns...

"Workflows" would also make some sense

-Greg

Robb_Barrett
Level 10
January 10, 2016

Definitely Workflows.

Robb Barrett
February 6, 2020
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