Bulk Editing Tags and/or Archive Folders

1. As far as I can see, there's no way to bulk update a tag outside of an API call - Is this still the case?

 

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Yes, AFAICT, that's still the case. You need to use the Update Program REST API to update the program using its ID. This is still one program update-at-a-time, but you can of course automate this process if you have/GET all the program IDs first.

2. I'm assuming this is not the case, but I was curious if using Archived Folders prevents an API call from pulling that data? Or is it really only affecting the Marketo UI search?

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Yes, you can update an archived program's tag(s) using the program create/update API endpoint! However, be mindful of the below pointers:

• The tagType and tagValue must exist in the Admin > Tags for the update to be successful. 
• Use application/x-www-form-urlencoded as the Content-Type
• You may run the call with no tags parameter to return existing tags. 
• The Update Program Metadata call is destructive, i.e., if you do not include existing non-required tags then those tags will be deleted in the successful call.

And, yes, you can also GET the program data irrespective of it being Archived or not- w/o the "Search in Archived Folders" filter selected (it's not selected by default), you'd only be able to seach non-archived assets! However, you can GET/Update assets/programs using their respective endpoints irrespective of them being archived or not.

Hope this helps! Please let us know if you have questions!