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Anonymous
September 25, 2015
Question

Building a New Lead Scoring Model

  • September 25, 2015
  • 1 reply
  • 794 views

We are migrating from our current marketing automation tool to Marketo and were wondering what the best way to migrate the old engagement score into Marketo.

Is it better to zero out the score or push the old data into Marketo and incrementally add the new engagement score?

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1 reply

Josh_Hill13
Josh_Hill13
Level 10
September 26, 2015

Depends what the model was and if you can rebuild it in Marketo. If you can take the current Lead Score, you can remap it, or upload it to Marketo's Lead Score very easily.

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