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Level 2
February 16, 2015
Question

Bounce information

  • February 16, 2015
  • 2 replies
  • 1105 views
Does Marketo push a contact's bounce information back into Salesforce?
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2 replies

Josh_Hill13
Level 10
February 16, 2015
Not typically.

It does record bounce details under Email Bounced Reason. You could try to sync it back by setting up a map or flow step to do so.

If a record becomes Unsubscribed=Email Opt Out in SFDC.

Here's my summary of what marketo does
http://www.slideshare.net/jdavidhill/marketo-email-reputation-management
SanfordWhiteman
Level 10
February 16, 2015
@Robert if you sync over fields from Salesforce that indicate a contact's last sale date, you might set up a flow to add Tasks to have your Sales folks call the ones that are active but aren't reachable by email.  

I admit we don't currently do this... but we should!