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January 28, 2013
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Bottom/Minimum Threshold for Lead Scoring?

  • January 28, 2013
  • 3 replies
  • 1242 views
Hello-
I'm setting up a monthly lead score degradation smart campaign and wondering how I can set up a "do not go below" threshold? I would like the score to bottom out at 1 but can't figure out how to do this. Thanks for any suggestions.
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Best answer by
Add a choice to your Change Score flow action similar to the following.

Change Score    Choice 1: If 'Lead Score' less than '3' then:
        -- Do Nothing --
    Default Choice:
        Score Name:  'Lead Score'
        Change: '-1'

3 replies

Accepted solution
January 29, 2013
Add a choice to your Change Score flow action similar to the following.

Change Score    Choice 1: If 'Lead Score' less than '3' then:
        -- Do Nothing --
    Default Choice:
        Score Name:  'Lead Score'
        Change: '-1'

January 29, 2013

If you have a lot of existing scoring programs and don't want to go back and modify them, another approach would be to set up a trigger campaign to reset the lead score to 1 if any scoring activity happens to result in a negative score.


Smart List
Trigger SCORE IS CHANGED
Score Name LEAD SCORE 
Constraint NEW SCORE  LESS THAN 1

Flow: 
Change score 
Score Name LEAD SCORE
Change =1

Schedule
ACTIVIATE

You're technically not preventing a negative score, but if you do go below that threshold, the score gets reset to your minimum.

January 29, 2013
Thanks Steve and Elliott. I think I'll give Elliott's suggestion a try since we do mark those who Unsubscribe with a negative score so keeping all scores about 0 won't work. I just want it for this lead degradation process.  Thanks.