Bot Activity Filtering Experiences

Hi @vinay_kumar,

this is a very good topic.

Actually, I found the bot activity filtering on Marketo very helpful, but with some limitations. We've started lowering the duration between activities from 10 to 2 seconds: that was the average between a consistent bot detection within our database.

By the way, we found some problems that cannot be achieved very straight away: an example is that a few months ago, I spotted a spam filter that was clicking more than 60 times the same email link in 12 hours; in this case, the proximity wasn't helpful.

That was a problem for a scoring model (we were given a point for a single email click every 2 hours), also Demandbase was connected to the activities and it was giving 60 points for a single email (DB is not too smart for creating a constraining period).

Maybe just considering the UNIQUE activity as a trigger could be a solution, as of now the only way to achieve this is creating a smart campaign based on the single URL into the single email and scheduling it as ONCE, but this is not flexible.