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A
Anonymous
February 11, 2015
Question

Bonus Structure for Marketing

  • February 11, 2015
  • 2 replies
  • 1088 views

This is the first time our company is creating a bonus structure for Marketing and we are researching different models. Based on what KPIs is the bonus variable structured in your organization? Is it the number of MQLs, contribution to revenue or something else? 

 

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2 replies

Josh_Hill13
Josh_Hill13
Level 10
February 11, 2015
You could ask the marketo team. Usually I've seen MQLs, SQLs, or a % of revenue influenced/contributed. The best measure is revenue because it will force you to increase lead quality, but it's also very hard. So if you don't have your funnel running smoothly yet, I'd stick with SQLs.
A
Anonymous
June 16, 2015

Hi Oksana, I moved your question to the Products & Support category for more visibility.

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