Best way to tag a program with a 'partner' tag | Community
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Nurture_Ninja
Level 4
January 20, 2026
Solved

Best way to tag a program with a 'partner' tag

  • January 20, 2026
  • 1 reply
  • 40 views

(I posted this question yesterday but for some reason, unable to find my post today. Therefore. I’,m reposting. Community administrators - if you have a way to find my old post, please let me know, I’m happy to go ahead and delete this (or merge)). Thanks)

Hi everyone,

I’m trying to find a scalable way to report on Marketo programs that are associated with an external partner who sponsors specific marketing campaigns.

My initial thought is to create a new Program Tag type called Partner under Admin → Tags, and then assign that tag to each relevant program. In our case, each program will only ever have one sponsoring partner, so the single-value limitation isn’t an issue.

Before I go too far down that path, I wanted to sanity check with the community:

  • Is Program Tags the best/standard way to handle partner-level reporting?

  • Are there any downstream impacts or limitations I should be aware of (especially for reporting or scalability)?

  • Has anyone used a better approach for tracking partner-sponsored programs across the instance?

Would love to hear how others are managing this.

Thank you!

NN

      Best answer by SanfordWhiteman

      Think posts from yesterday were lost in the migration, at least temporarily. So might as well start a new one!

       

      The problem with Program tags is they’re not usable in canned Analytics reports, nor in Smart Lists.

       

      So they’re good for validating that a Program has all the right ownership and other metadata. But unless you’re pulling data via the REST API for offline reports (recommended, of course, but takes work) or using the BI module, they don’t become useful constraints for reporting. A naming convention will also be necessary.  

      1 reply

      SanfordWhiteman
      SanfordWhitemanAccepted solution
      Level 10
      January 20, 2026

      Think posts from yesterday were lost in the migration, at least temporarily. So might as well start a new one!

       

      The problem with Program tags is they’re not usable in canned Analytics reports, nor in Smart Lists.

       

      So they’re good for validating that a Program has all the right ownership and other metadata. But unless you’re pulling data via the REST API for offline reports (recommended, of course, but takes work) or using the BI module, they don’t become useful constraints for reporting. A naming convention will also be necessary.  

        N
        Nurture_NinjaAuthor
        Level 4
        January 20, 2026

        Thank you for solving the mystery of the missing post. We are using data via REST API and reporting in an external environment. Thanks for the tip about naming convention.

        SanfordWhiteman
        SanfordWhiteman
        Level 10
        January 20, 2026

        Well, if your reporting is external, program tags will be extremely useful. In fact you don’t need a naming convention anymore. Just make sure your dev team knows how to extract tags (checking for updates 1x per day is probably sufficient).

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